Don't Miss Out on This Exciting Week of Events
The 64th annual Central Intercollegiate Athletic Association (CIAA) Men's and Women's Basketball Tournament will take place February 24 through February 28 in Charlotte, N.C. The five-day Tournament returns for its fourth year in the Queen City with great basketball and countless events and activities.
Basketball action begins with the Food Lion Women's Tournament tipping off Tuesday, February 24 at 7 p.m. The Ford Men's Tournament begins play Wednesday at 7 p.m. Games continue Thursday and Friday at 1 p.m., 3 p.m., 7 p.m., and 9 p.m. The Women's Tournament Final is 5 p.m. Saturday and the Men's Tournament Final is 8 p.m. Saturday. Tickets books are available at the Time Warner Cable Arena box office.
"We're excited about this year's Tournament," said Leon Kerry, CIAA Commissioner. "We've added some great events and created more entertainment at the Arena for our fans. The CIAA has the most loyal fans in the world and their support of the conference & Tournament shows their passion for the HBCU community and the CIAA."
This year's Tournament will have over $100,000 in cash and prizes including a new Ford Fusion giveaway from Ford, an appliance/grill giveaway from Lowe's, as well as, Food Lion and Alltel Wireless scholarships for students.
Charlotte organizers are excited to host the CIAA Tournament until 2011. According to the Charlotte Regional Visitor's Authority (CRVA) research, the Tournament accounted for direct spending of over $20 million and a total economic impact of $30.7 million dollars over the one-week period in 2008.
"Charlotte is delighted to welcome back the CIAA Tournament and all the positive benefits it brings to our region. Along with the high economic impact numbers to be realized this year, the Tournament brings thousands of fans, their families and friends into our restaurants, hotels and shopping venues. We all can be very thankful for this annual event in our region." said Tim Newman, CEO of CRVA.
The CIAA compasses relationships, fun and pride within its Tournament. It's about the ultimate camaraderie for one week out of the year that draws fans from all across the country. This is what separates the CIAA from any other event of its kind. Because of its popularity, the conference has worked hard to create additional activities for CIAA fans, many of which are free to the public and designed to give fans a true CIAA experience.
Fans can enjoy the returning CIAA Ford Fan Experience at the Charlotte Convention Center and CIAA McDonald's Super Saturday at the Time Warner Cable Arena FREE of charge. The Ford Fan Experience will feature gospel recording artist Yolanda Adams, concerts by national recording artists Robin Thicke, Chrisette Michele and Anthony Hamilton, celebrity chefs B. Smith and G. Garvin at the Taste of Food Lion Super Stage, the Steve Harvey Morning Show presented by Ford, and the newly added Mo'Nique Show brought to you by Lowe's.
The McDonald's Super Saturday will showcase the Cheerleading Exhibition hosted by Terrance J from BET's 106 & Park, a performance from Laurie Ann Gibson from MTV's Making the Bands, the Battle of the Best II featuring returning champions Oak Hill Academy and the Battle of the Pep Bands.
Other official CIAA events that require purchasing a ticket includes: McDonald's Step Show Throwdown and After Party Concert hosted by Terrance J, the Women's Celebration of Soul Concert featuring Trey Songz and Calvin Richardson and the Post Tournament After Party featuring The Miracles.
The CIAA has also created new events, which include the Women's Celebration of Soul Concert on Thursday, Feb. 26 with tickets selling for only $10 and the Women's Health & Wellness Symposium sponsored by Food Lion and Nationwide Insurance that's FREE. Both events will be held at Charlotte Convention Center. For a complete listing of Tournament week festivities, visit www.ciaatournament.org.
CIAA men and women's Tournament games will both receive extensive television coverage nationally on the ESPN family of networks including coverage on ESPN Classic. Complete television and game schedules are available on www.ciaatournament.org.
ABOUT THE CIAA
The Central Intercollegiate Athletic Association (CIAA) was founded in 1912 and is based in Hampton, Virginia. The CIAA is America's oldest historically black college and university conference and is made up of 10 HBCUs situated along the Eastern Seaboard. For more information about the CIAA Basketball Tournament, visit www.ciaatournament.org.