Big Win for Charlotte Could Mean $15 million for Local Economy
The American Legion, the largest veterans service organization in the country, selected Charlotte last week as its destination for the August 2014 convention which is attended by over 10,000 annually. The convention is expected to bring more than $15 million to the Charlotte region’s economy.
“We are thrilled they selected our Charlotte region to hold this incredibly powerful and important convention. Thankfully, our city’s amenities, customer service attitude, and new additions to our landscape, such as the NASCAR Hall of Fame, added to their positive decision.” said Tim Newman, CEO of the Charlotte Regional Visitors Authority (CRVA) who was a key player in presenting Charlotte to the Legion’s decision makers.
Mike Walton, chairman of The American Legion board of directors adds, “The American Legion family of North Carolina and the representatives of the Charlotte Regional Visitors Authority, I believe, made it clear to The American Legion that we were very much sought after for our 2014 National Convention. The hard work displayed by the Charlotte folks to our site team during the visit, along with the presentation made to our American Legion Convention Commission by many of those same individuals, clearly represented the enthusiasm and dedication involved.”
The American Legion was chartered by Congress in 1919 as a patriotic, war-time veteran’s organization, and devoted to mutual helpfulness. It is a not-for-profit community-service organization which now numbers nearly 3 million members, men and women, in nearly 15,000 American Legion posts worldwide. The American Legion's national headquarters is in Indianapolis, with additional offices in Washington, DC.
“One thing that impressed me on the site visit was the close attention the Charlotte group paid to what I/we told them about the needs of our attendees.” said Walton. “It came out very clearly in the final bid proposal and the presentation made to our National Convention Commission in Indianapolis on May 4, 2009, that they listened and they responded.”
With an organization-wide vision of Southern hospitality and world-class customer service, the Charlotte Regional Visitors Authority (CRVA) seeks to ensure that the visitors and events that come to the area have a positive experience. Our responsibilities include destination marketing through Visit Charlotte and management/operations responsibilities for the Charlotte Convention Center, Time Warner Cable Arena (back of house operations), Bojangles’ Coliseum and Ovens Auditorium, and will include the NASCAR Hall of Fame currently under construction. Guided by three main mission objectives, the CRVA markets by bringing visitors and events to the Charlotte region, manages by making the visitors’ experience positive and the events successful, and maximizes by marketing and managing in a way that continues to bring visitors and events back to the region.