According to a new study entitled “The Economic Impact of Sports and Sports Events on the Charlotte MSA Economy,” the Charlotte sports industry generated an economic impact of $2,188,207,639 and supported 23,136 jobs in 2011 for the Charlotte Metropolitan Statistical Area (MSA). This study was conducted on behalf of the Charlotte Sports Commission by Dr. John E. Connaughton, Professor of Economics in the Belk College of Business at the University of North Carolina, Charlotte. The study was done in order to offer public and private sector partners’ insight and analysis to use to achieve their missions and goals of recreation and sport throughout the region.
In addition, the study concluded a total of 4,704,002 people attended youth, professional, college team games and other sporting events during 2011 in the MSA region. “Where once sports were more widely thought of for recreational or entertainment value, the industry in Charlotte has now firmly established itself as a job-creating economic and tourism engine.” said Connaughton.
Connaughton’s research included in-depth data collection and analysis of attendance, total spending and employment related to Charlotte MSA sports events, video production and youth tournaments. The Charlotte MSA encompasses Mecklenburg, Cabarrus, Gaston, Union and Anson counties in North Carolina, and York County in South Carolina. Information in the report was grouped to maintain proprietary data confidentiality and to present the results in meaningful categories that cover a broad spectrum of sports impacts on the region. Four activity categories were selected within these groupings: Professional and College Sports Teams, Special Events, Amateur and Youth Events and Video and Media Production.
“This comprehensive study highlights the growth and vitality of the sports industry in Charlotte. It showcases the variety of what we have to offer as we recruit new events, sponsors and fans to grow with us into the future.” said Jeff Beaver, Executive Director of the Charlotte Sports Commission.
A complete copy of the report is available on www.charlottesports.org.
About the CRSC
The Charlotte Regional Sports Commission (CRSC) was founded in 1994 at the request of then mayor Richard Vinroot. Charlotte had just hosted the successful NCAA Men’s Final Four in 1994 and the need to have an organization dedicated to attracting similar events was clear. The CRSC promotes the Charlotte region by creating sporting events, recruiting and supporting sporting events and organizations and encouraging community participation. These efforts are intended to result in a positive economic impact on the region and to improve its quality of life. The CRSC is a 501 (c)(3) non-profit, privately funded organization.