Eric Mower and Associates to create next generation of 'Charlotte's got a lot' ad campaign
Charlotte Regional Visitors Authority (CRVA), has announced its new relationship with advertising agency Eric Mower and Associates (EMA). Based in Charlotte, EMA will work with CRVA Marketing and Visual Communications to plan, develop, implement, monitor and evaluate results-driven advertising campaigns to promote convention and meeting, and business and leisure travel to the Charlotte region using the 'Charlotte's got a lot' destination brand.
"The 'Charlotte's got a lot' brand launched in July, 2008 and has continued to gain momentum and recognition throughout the nation, region, and community via aggressive advertising campaigns with high impact, supported by proactive public relations and sales efforts by Visit Charlotte and partners. In early 2011, we felt the time was right to assess our agency relationship to ensure we were aligned with the best agency to create the next generation of 'Charlotte's got a lot." said Gina Sheridan, Senior Director of Marketing and Visual Communication for CRVA. "A formal Request for Proposal (RFP) process initiated in February. The process started with six contending agencies, and after weeks of oral presentations, site visits and review, we selected EMA due in large part to their vast experience and knowledge working in the hospitality industry, and specifically with Destination Marketing Organizations (DMOs)."
CRVA implemented a one-year contract with EMA on May 11, 2011 and after a one-year term the agreement may be renewed for up to two additional one-year periods. The agency's work will be based on a project-to-project cost basis.Eric Mower and Associates is an integrated marketing communications agency with deep experience in the travel and tourism category with brands such as I LOVE NY, Asheville Tourism Development Authority, Biltmore Estate, The Grove Park Inn Resort and Spa, Intercontinental Hotels Group and Pinehurst Resort.
"EMA has been involved in travel marketing for a long time. But we can't think of a better destination to talk about than our very own hometown of Charlotte," said EMA Managing Partner Matt Ferguson.
EMA has specialized expertise in business-to-business marketing, public relations and public affairs, consumer advertising, brand promotion and digital/direct/relationship marketing. In addition to Charlotte, the agency also has offices in Buffalo, Rochester, Syracuse and Albany, N.Y.; and Atlanta, Ga.; plus a service office in Los Angeles. EMA serves clients throughout the United States and also serves many of its clients' international needs through thenetworkone, the world's largest independent network of advertising, creative, digital, media and marketing agencies covering 65 countries. EMA belongs to the American Association of Advertising Agencies and IPREX, a worldwide partnership of independent public relations firms. EMA has 215 professionals and estimated 2010 capitalized billings of $220 million. Visit www.mower.com for more information.