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Discover Charlotte

See the changing face of this truly dynamic city. Experience the exciting possibilities that add character to Charlotte, from cultural institutions and attractions to world-class dining and nightlife to shopping and sporting events unique to our region.

Select the video icon in the player above to watch video.

Adventure

Thrill a lot! Adventure seekers will find that Charlotte offers unique activities for individuals or the entire family. Popular Charlotte activities include the U.S. National Whitewater Center, Lowe’s Motor Speedway, NASCAR Speedpark, Jeff Gordon Racing School, Richard Petty’s Driving Experience, Victory Lane Karting and more. Explore the outdoors with biking, hiking, boating, parks, lakes and nearby mountains.

Culture

Experience a lot! See what Charlotte has to offer culturally. The Mint Museums and Levine Museum are just a few of the great museums in Charlotte. If you’re interested in music you can see big names at Time Warner Cable Arena or local acts at smaller venues like Amos’ Southend and Neighborhood Theatre. See Broadway shows at Blumenthal Performing Arts Center or check out NoDa, Charlotte’s historic arts district which is home to art galleries, funky restaurants, good music and even a bar for dogs.

Dining & Nightlife

Savor a lot! Charlotte is home to an awesome array of restaurants, watering holes, hot spots and nightclubs. Unwind with a delicious meal, dancing or drinks.

Family

Live it up a lot with family fun activities in Charlotte! Family friendly attractions include Discovery Place, ImaginOn, Carowinds, Carolina Raptor Center, Lazy 5 Ranch and there’s plenty of kid friendly restaurants, too.

Romance

Love a lot! Come to Charlotte and experience romantic getaways like the Duke Mansion, The Ballantyne Hotel, Vanlandingham Estate or Dunhill Hotel. Dinner out might include Bentley’s on 27 or the McNinch House. Indulge a lot with a couples massage at a spa or a horse drawn carriage ride in uptown Charlotte.

Shopping

Splurge a lot! Experience incredible shopping in Charlotte including SouthPark Mall, Concord Mills, Phillips Place, and plenty of specialty boutiques.

TV Spot

The first TV spot to promote the Charlotte region has hit the airwaves and can also be seen right here. The ad highlights the strong culinary, cultural, shopping, adventure, and outdoor pursuits in the region and parallels the fun visuals in our print campaign. Enjoy!