About Visit Charlotte
Visit Charlotte, formerly known as the Charlotte Convention and Visitors Bureau, operates as the sales and marketing component of the Charlotte Regional Visitors Authority (CRVA).
With an organization-wide vision of Southern hospitality and world-class customer service, the Charlotte Regional Visitors Authority (CRVA) seeks to ensure that the visitors and events that come to the area have a positive experience. Our responsibilities include destination marketing through Visit Charlotte and management of Charlotte’s public assembly facilities which include Bojangles' Coliseum, the Charlotte Convention Center, Ovens Auditorium and Time Warner Cable Arena, and will include the NASCAR Hall of Fame, currently under construction. Guided by three main mission objectives, the CRVA markets by bringing visitors and events to the Charlotte region, manages by making the visitors’ experience positive and the events successful, and maximizes by marketing and managing in a way that continues to bring visitors and events back to the region.
The 13-member board of directors gives leadership and guidance to Chief Executive Officer Tim Newman. Management staff of the CRVA reports directly to the board which in turn is accountable to the City of Charlotte and the Mayor's office.
The CRVA benefits from a Visitors Advisory Committee, a 30+ member volunteer committee comprised of leaders from the hospitality industry in the region. This committee gives input to the board of directors on a variety of issues pertinent to this growing industry.
The CRVA manages city-owned assets whose value exceeds $500 million, employs over 190 fulltime employees and a variety of temporary positions and has an annual operating budget that exceeds $30 million. On an annual basis, the CRVA facilities host over 600 events attended by approximately 2 million residents and visitors.
