The Meineke Car Care Bowl today announced the extension of Charlotte-based Meineke Car Care Centers as title sponsor of the bowl for two years. Meineke, a leading supplier of automotive services, has been the title sponsor of the Meineke Car Care Bowl the past three years. The game is certified to and operated by Raycom Sports. Per Raycom policy, financial terms were not disclosed.
The Meineke Car Care Bowl takes place at Bank of America Stadium in Charlotte. It features a matchup of the #3 selection from the Big East Conference against the #6 pick from the Atlantic Coast Conference. This past December, Wake Forest defeated Connecticut, 24-10. The game, consistently garners high ratings on ESPN and this year reached the largest television audience in bowl history as over 3.6 million households tuned in.
Over the past six years, the Meineke Car Care Bowl has averaged over 62,000 fans, with two sellouts. The game has reached over 13.5 million total households. In 2003, the Meineke Car Care Bowl was named one of the five-best start-ups in sports over the past five years by the Sports Business Journal, behind only the NFL Houston Texans and ESPN the Magazine.
"This sponsorship has been great for the Meineke Brand, our Franchisees and for building sales" said Ken Walker, Meineke President and CEO. “We look forward to continuing the relationship with Raycom Sports, who has been a great partner, and the very positive association with College football."
“The foundation of this bowl game was built on a committed title sponsor with strong local and national ties,” said Will Webb, Executive Director for the Meineke Car Care Bowl. “Ken Walker and the entire Meineke organization have proven to be tremendous partners. We have had great success and I am very excited that we are moving forward together.”
Meineke is one of the most recognized and trusted auto service brands in America since its establishment 36 years ago. It was founded by Sam Meineke of Houston, Texas, who built the brand on the concept of quality products and workmanship at a fair price. Headquartered in Charlotte, N.C., Meineke Car Care Centers now offer a comprehensive range of repair and maintenance services and has grown to over 900 locally owned and operated franchised service centers in the United States, Canada, Mexico, Venezuela, Saudi Arabia and China.
Raycom Sports is a leading independent sports marketing, event management and production firm. Raycom is the television rightsholder of ACC men’s basketball and syndicated football telecasts, and SEC syndicated men’s basketball and football telecasts. Raycom, in a partnership with Turner Sports and the ACC, launched ACCselect.com, the online home of live streaming ACC events. In addition, the company owns and operates events around the country.
Raycom Sports’ parent company Raycom Media, located in Montgomery, AL, owns and operates 42 television stations covering almost 12 percent of the United States across 18 states.