Visit Charlotte hosts tourism professionals for conference
Visit Charlotte will host tourism professionals from across the state as they gather this week to discuss best practices, share marketing plans, and address issues like sustainable tourism and using research to measure return on investment. The Tourism Leadership Conference, jointly hosted by the Destination Marketing Association of North Carolina (DMANC) and the North Carolina Travel Industry Association (NCTIA), comes to the Embassy Suites Concord on September 21-23 for three days of presentations and forums.
- N.C. House Speaker Thom Tillis will address future economic growth and public policy
- The N.C. Division of Tourism will present their Mid-Year Marketing Update and introduce new advertising agency of record, Luquire George Andrews
- CRVA’s Director of Research Michael Applegate and Dr. Dana Clark of Appalachian State University discuss founding a marketing plan on research and measuring return on investment
- Carol Kline and Alex Naar from the East Carolina University Center for Sustainable Tourism address how and why sustainable tourism is important and profitable
Other events include a young professionals panel, DMANC and NCTIA board meetings, and keynote speaker Dr. Bill Siegel, founder of Longwoods International.
“We’re pleased to host this event that brings together the state’s top tourism representatives,” says Visit Charlotte Executive Director Mike Butts. “It’s especially important given how closely we’ll be working together statewide as the 2012 DNC approaches, while also providing an essential opportunity to showcase the region and its assets.”
The travel and tourism industry generated $17 billion in visitor spending statewide in 2010, directly generating 183,880 jobs and nearly $4 billion in payroll income. DMANC focuses on improving the effectiveness of N.C. tourism professionals and providing leading-edge educational resources, networking opportunities, marketing benefits and legislative advocacy for the benefit of North Carolina’s tourism economy.