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To commemorate the launch of Cheerwine’s second century, the City of Salisbury and Cheerwine are teaming up to host a Cheerwine-themed festival.
The free event will take place on Saturday, May 19, in downtown Salisbury from 10 a.m. to 8 p.m. Cheerwine fans will enjoy cold Cheerwine, live music, great Southern food, shopping for Cheerwine merchandise, family-friendly activities, a beer garden and local craft vendors.
This year's Musical Lineup is as follows:
Big Tez Sherard and the Soulution Band: 11 a.m. to 12 p.m.
Cassette Rewind: 12:30 to 1:30 p.m.
Gump Fiction: 2 to 3 p.m.
Travers Brothership: 3:30 to 4:30 p.m.
Jive Mother Mary: 5 to 6 p.m.
Sister Hazel: 6:30 to 8 p.m.
“As Cheerwine’s hometown, Salisbury is thrilled to partner with the soft drink manufacturer on the second Cheerwine Festival, following the success of the 100th anniversary event in 2017,” said Salisbury Mayor Al Heggins. “Cheerwine has been a staple in Salisbury homes since the beverage’s founding in 1917, and we look forward to its continued success in our community.”
More details for the event will be available in coming weeks.
In 2017, the brand commemorated its 100th birthday by inviting Cheerwine fans of all ages to its “Centennial Celebration” in Salisbury. With plenty of Cheerwine, live music and a barbecue contest, more than 30,000 people packed the streets of Salisbury.
For more information about the festival, traffic, parking or other questions please visit www.salisburync.gov/Cheerwine