South End

Visit Website

Google Reviews


Write a Review

See All


Brad E

a week ago

This is the store front for the very popular website 704shop.com . This place is organized, always clean, and super friendly in helping you find gear to rep Charlotte and that 704 area code. Sometimes the music is a little loud for small kids, but on point for that urban/hip vibe. If you like 704's high quality locally inspired clothing then this location is a must stop!


David Rodriguez

2 months ago

Great customer service and quality apparel. I came in to make an exchange and the process was seamless.


Kristen and Peter Dajia

3 months ago

Went above and beyond to help me with an international order. Great customer service!


Matthew Seneca

7 months ago

Wearing the Process grey hoodie and sweatpants, I feel literally bathed in quality. 704 Shop just keeps getting better and better. I almost never write reviews, but I felt like I just had to say how awesome this store is. And the guy at the desk was super nice when I showed up a couple minutes after closing to pick up my order. All around a fantastic local business that is more than worth supporting.


Miss Styles

4 months ago

QUALITY PRODUCTS. I just had one VERY BAD experience with a custom order, with a dude named JOE, but I heard he's no longer been employed there since TOP OF 2021. Great move for 704!!!

Also Check Out

See All