A night out with Charlotte food influencers

As diners increasingly consult social media, restaurants ramp up outreach to Instagrammers; Rave reviews after Suffolk Punch VIP night. On a recent Tuesday night, just a few days before Suffolk Punch’s new spot at SouthPark Mall opens, a waiter places four plates of ahi tuna nachos on the bar. The nachos look tasty, and it’s dinnertime. But they’re not for anyone in particular to eat.

Instead, some of the several dozen guests at this invitation-only VIP preview approach the bar, with phones out. They’re here to shoot photos or videos of the food to post on their Instagram accounts.

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