Visit Charlotte is the Destination Marketing Organization for the city of Charlotte, North Carolina and is a division of the Charlotte Regional Visitors Authority (CRVA).
Our company's mission:
“The Charlotte Regional Visitors Authority will
leverage our hospitality, marketing and
management expertise to maximize the impact of
the Charlotte Region’s economy…creating
opportunities and jobs for our community.”
With an organization-wide vision of Southern hospitality and memorable guest experiences, the CRVA seeks to ensure leisure and convention visitors leave Charlotte filled with positive memories. Our responsibilities include destination marketing through Visit Charlotte and management of Charlotte’s public assembly facilities which include the Charlotte Convention Center, NASCAR Hall of Fame, Bojangles Coliseum, Ovens Auditorium, and back of house operations at Time Warner Cable Arena. Guided by three main mission objectives, the CRVA markets by bringing visitors and events to the Charlotte region, manages by making the visitors’ experience positive and the events successful, and maximizes by marketing and managing in a way that continues to bring visitors and events back to the region.